Search Engine Optimization (SEO) considers how search engines operate, what users search for, the actual search terms and/or keywords typed into search engines, such as Google, and which search engines are preferred by their targeted audience. Optimizing a website is a multi-part process that involves editing website content, backend code, as well as inbound and outbound links. Creating Digital has the tools and know-how to get your website to a top-ranking position for your specific area.
Creating Digital web developers take natural search engine optimization techniques into account at the code level. Next, we will work with you on the copy writing to focus on the readability of text. We can encode keyword-rich text, bullet lists, and text links that will assist with search engine friendliness. Thirdly, we will work with you to build navigational hubs which will not only help visitors find their way through your site but will add weight to your keywords on the search engine indexes.
Further, Creating Digital SEO guidelines include W3C standards allowing your business pages to be readable by the supercomputers at Google, Yahoo!, MSN, Alta Vista, and all other major search engines from the launch of your new site. At Creating Digital we have a proven organic search engine strategy which uses CSS rather than HTML tables for your website layout, screen readers, and text equivalents for any non-text components which will create an ease with promoting, monitoring and maintaining your site.
Search engine marketing (SEM) is a form of internet marketing that aims to increase the visibility of websites on search engine results pages and increase the target market via paid marketing tactics. These marketing tactics include various forms of paid-for advertising including:
- Google AdWords
- Yahoo! Search Marketing
- Microsoft adCenter
- Facebook Advertising
Creating Digital help you with Search Engine Marketing every step of the way. We will target your audience by utilizing audience characteristics, information preferences, computer specifications, and web experience. This all lets us know who is most likely to need or use the content.
Creating Digital can develop a paid search engine strategy within your budget and in a timely fashion. Rest assured, you are in complete control every step of the way; where you will receive reports statistical reports providing you an evaluation of the profitably of your campaign, the number of times customers click on your business ad, as well as conversions.